Founded in 2024
HIYAAHUJA began not in a studio, but in a dream — a quiet longing to create something more meaningful than just clothes. Born from the heart of a young designer, the brand carries the essence of slow fashion: intentional, personal, and rooted in purpose.
We create with care — choosing fabrics that speak of sustainability, heritage, and honesty. Whenever possible, we work with eco-friendly materials. And when we don’t, we turn to textiles that have stood the test of time in Indian history — not always labeled “sustainable,” but rich in story, quality, and soul. Every fabric is chosen mindfully, balancing modern responsibility with age-old wisdom.
At HIYAAHUJA, we believe beauty belongs to every body. Our designs are made to celebrate you — your shape, your shade, your story.
Each piece is made to order — not just to reduce waste, but to honor the idea that clothing should be worn, re-worn, and treasured. We don’t chase trends. We design for time, memory, and movement. Our garments are stitched with the hope that they live in your wardrobe for years, not months.
This is not just fashion.
It’s the art of slowing down, choosing consciously, and wearing your values — beautifully.
Founded in 2024
as a passion project by a student designer, HIYAAHUJA is the realization of a long-held dream to create a brand rooted in personal vision. Launched under the designer’s own name, HIYAAHUJAis a women’s wear brand dedicated to the principles of slow fashion.
We believe in creating consciously, prioritizing practices that minimize waste and water usage throughout our design and production processes. Our commitment extends to sourcing eco-friendly fabrics whenever possible, with a strong emphasis on utilizing sustainable Indian textiles. We deeply value the rich heritage of Indian crafts and strive to incorporate them into our collections, supporting local artisans and preserving traditional techniques.
At HIYAAHUJA, we champion the belief that every body is beautiful and deserves to be adorned in well-crafted clothing. We are firm advocates for inclusivity, striving to create designs that flatter and empower individuals of all shapes and sizes.
Our philosophy is centered on merging enduring style with environmental responsibility, promoting the mindful act of conscious shopping. We champion slow fashion, emphasizing the quality and love invested in each piece, with the hope that they become cherished heirlooms for years to come.
Furthermore, as a ‘made-to-order’ brand, we inherently minimize waste by producing only what is needed. This thoughtful approach eliminates the risks associated with overproduction and excess stock ending up in landfills, aligning with our deep commitment to sustainability.
Our Mission
To design with purpose.
To produce less, but better.
To make clothes that matter — and stay.
Our VIsion
To build a brand that grows with me — evolving into better choices, deeper values,
and a more sustainable way of creating for those who believe in meaning over mass.